The Book That Will Change Your Life
IKEA / Al-Futtaim Group · Grand Prix, Dubai Lynx
The project
Rated as the highest catalogue launch campaign for IKEA worldwide, and winner of multiple awards including the Grand Prix at Dubai Lynx, this campaign was directed by award-winning director Samir Mallal and filmed by cinematographer Andrij Parekh, known for his work on Blue Valentine, Watchmen and the hit HBO show Succession.
The film involved a large team from around the world, including cast from the US, UK, Canada, UAE, Turkey and Egypt.
Recognition
- Grand Prix — Dubai Lynx