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Wayfarer Films Signature Film

Wayfarer Films · Plays before every Wayfarer release

Still from Wayfarer Films Signature Film for Wayfarer Films

The project

When acclaimed actor Dulquer Salmaan launched his production company, Wayfarer Films, he entrusted the Hanzo Films group with creating its signature on-screen identity. The brief was deeply personal: craft a logo film embodying the journey of a parent sharing the diverse world of cinema with their child. That concept became the foundation of a fluid, dreamlike animation that serves as the visual overture for every Wayfarer Films production.

The task was to translate the feeling into a seamless visual narrative, culminating perfectly in the company’s existing logo, which called for a reverse-engineered animation approach. The group collaborated with a team of animators in Canada over a meticulous 12-week process with several creative iterations. The animation is a single continuous shot without cuts, demanding precise transitions and a strong artistic vision to keep it fluid from the opening frame to the final logo reveal.

Despite its short runtime, the film has arguably become the group’s most-viewed work. As the official ident for one of India’s fastest-growing production houses, it plays before every Wayfarer film release in cinemas, reaching millions of viewers monthly.

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