Majd and the Librarian
Al Etihad Credit Bureau · Silver, Best Animation — Dubai Lynx
The project
Creating the first-ever campaign for Al Etihad Credit Bureau (AECB) meant communicating a serious message about financial commitment in a way that was both sensitive and engaging. The answer was a metaphor: an animated brand film that reframes credit through the simple, universal story of a borrowed library book, exploring responsibility and keeping one’s word in a narrative titled “Majd and the Librarian.”
The production brought together animators from over seven countries, managed by the Hanzo Films group team. Together they developed a visual style that blends emotive 2D hand-drawn characters with immersive 3D environments, giving the film a timeless, hand-crafted feel. The story is told without a single line of dialogue, which demanded meticulous character animation and a powerful original score.
The film earned a Silver award for Best Animation at the Dubai Lynx and was widely praised for its artistry and emotional impact.
Recognition
- Silver, Best Animation — Dubai Lynx