Mission: Impossible Skydiving Orchestra
Etihad Airways · Most-watched Etihad campaign since inception
The project
We put together a skydiving orchestra that could play the instantly recognisable Mission: Impossible theme while falling 13,000 feet at 193 km/h through the air. Shot in Los Angeles without any help from VFX.
Made for Etihad Airways in collaboration with Paramount Pictures for the global premiere of Mission: Impossible – Dead Reckoning, the campaign gained worldwide attention and is the single most-watched Etihad campaign since its inception.